Jennifer Muszik is the Director of Marketing Effectiveness on the US Commercial Effectiveness team for Pfizer Inc.  She leads specific projects and programs to advance productivity across Primary Care by improving effectiveness of customer interactions, evolving customer models and developing and scaling of evolved messaging.  Jennifer joined Pfizer in 1998 and has held several other positions in Pfizer including Director of Field Force Effectiveness, Account Management, District Business Manager, Operations, and Field Sales.  Jennifer has been recognized for her performance with three Summit Awards – the highest performance award, in 2000, 2011 and 2012.  She has also been nominated for two Innovation Awards for projects, receiving the award in 2010. 

Jennifer dedicates a great deal of time to women’s development and is honored to serve as the 2015 Healthcare Businesswomen’s Association Indiana Chapter President.  She previously held both President-Elect and Director of Corporate Relations & Business Development positions for the HBA-IN Chapter.  Jennifer also serves on two boards at Butler University – the Alumni Association Board of Directors and the College of Business Strategic Marketing Board.  Jennifer is an Executive Advisor for the Butler University (Epsilon Beta) Chapter of Alpha Phi and served as a facilitator in the 2014 Alpha Phi Emerging Leaders Institute – a values-based leadership program for collegians across the US and Canada.

Due to Jennifer’s depth of experiences, she has been asked to speak for several local and national organizations, as well as inside her current organization.  Professionally, Jennifer has spoken on Evolving the Commercial Sales Model and on The Impact of the Evolving Healthcare Market on Pharma Marketing and Sales.  She also speaks on her personal passions: The Importance of Individual Development Plans and The Importance of Mentors, Sponsors and Connectors.

Jennifer holds a Bachelor of Business Administration from Butler University in Indianapolis, Indiana.  Jennifer currently resides in Zionsville, Indiana with her husband, Paul, and their three children, Paulie, Noah and Sarah.

With a digital background that spans more than 25 years and over 10 years as a digital marketer in Pharma, Deb Nevins is a uniquely qualified Digital Strategist. Currently supporting BI as an Associate Director of Digital Promotion and MCM Strategy she is responsible for creating brand experiences that not only address the customer need but also satisfy the brand marketing goals. Deb is part of the team currently leading the organization through the implementation of a true Multichannel marketing customer engagement strategy. Bi recognizes the need to understand what our customers need from a marketing prospective and has taken a leadership role in developing the right mix of content and channels to address those needs.

In his 20+ years in the Biotech/Pharmaceutical industry, Joe Renda has gained broad & deep experiences across commercial operations. He has over a decade of top performance in sales management and leadership positions, enhanced by years’ of experience developing and training District Business Managers, and has implemented numerous regional, national & corporate Sales & Business Operational best practices. Additionally, he is considered an accomplished Marketing leader having created & executed an innovative launch approach that resulted in the brand being a market leader in women’s health. Currently, Joe is responsible for North America Commercial Operations & Effectiveness for Novo Nordisk’s Biopharmaceutical division which includes Sales Operations, Market Research, Sales Analytics, Brand & Sales Planning, and Incentive Compensation.

He completed his undergraduate work at The Pennsylvania State University with a degree in Accounting and he has continued his formal Business & Leadership development through executive programs at Wharton & Harvard. He is an accomplished pharmaceutical leadership columnist who has compiled a series of articles designed at helping industry leaders drive results through strategy, coaching, and development of their team members.

Mike leads a sales team comprised of Primary Care Sales Representatives, Specialty Sales Representatives, District Sales Managers, Regional Directors, Field Business Managers and a co-promote relationship selling Pharmaceutical products in the Metabolic/Cardiovascular/Urology and Diabetes markets. We are experiencing unprecedented change and challenge within the pharmaceutical industry where it seems “Compliance Adherence” is becoming the new “Blockbuster product”. By using compliance as a competitive advantage a pharmaceutical company can retain $billions of dollars in fines levied by governmental organizations. So it is in our industries best interest to strategize accordingly!

Mike's current goal is to lead selling efforts in an ever changing environment riddled with challenge (Health Care Reform/ Strict Compliance adherence focused efforts) all the while finding ways to inspire and motivate our selling teams to provide discretionary effort every day!  GSK is truly an organization who champions our corporate vision here in the US, “Helping Patients Do More, Feel Better and Live Longer”  It is not just a catchy tag line but rather a verbal reminder before and after every meeting we have, every strategy we build and execute…if it doesn’t help us accomplish this Vision…we simply won’t do it!