Based on the expertise of IMS Health, this white paper looks at the key ingredients of (and barriers to) multichannel marketing (MCM) effectiveness in life sciences companies, and how to apply the ‘automate, learn and adapt’ formula for success. Using these methods will improve customer experience and help companies get more value out of their multichannel initiatives. Click on the banner to the left to download!

Driving Performance from Strategy through Execution Sweeping challenges in the healthcare business landscape have been well-documented and exhaustively discussed. Many marketers have reacted by investing across multiple channels, shifting focus and innovation away from the sales force. While the use of non-personal channels is on the rise, the sales channel remains a significant lever for influencing customer behavior. Ultimately, both personal and non-personal approaches are critical to improving brand performance. In fact, all marketing and sales efforts should be customer-focused and aligned from strategy through execution. This white paper raises questions about today’s sales strategies, sales force capabilities and the required integration of sales and marketing: ∙ Does the sales channel have the skills, tools, information and support necessary for aligned, customer-focused execution? ∙ Is the sales channel leveraging the latest in advanced analytics and mobile technologies? Click the image to the left to download the full whitepaper.

As the healthcare industry has experienced growing pressure to adopt a focus on care quality and health outcomes while reducing costs, traditional delivery and payment models continue giving way to new approaches. A growing universe of provider networks, such as accountable care organizations (ACOs) and integrated delivery networks (IDNs), are beginning to reshape the way care is provided and clinical decisions are made. As a result, life sciences companies can no longer view the U.S. as a national market-or pursue it with a single brand strategy and individual, physician-focused sales and marketing tactics. In this white paper, IMS Health explains the stakeholders in each market, why IDNs matter in a market, and how advanced analytics can be used to assess an IDN's market reach, physician influence and brand impact.

New Pharmaceutical Marketing Practices Making customer data actionable Today's always-on customers seek more than mere transactions with brand marketers; they seek seamless, on-demand experiences. And delivering those experiences requires new data management and marketing tools./ It's a whole new world for healthcare. Old business models and traditional incumbents are being challenged by new players, and the balance of power among payers, providers, HCPs, and consumers is rapidly shifting. Download our whitepaper and learn how today's healthcare marketers can leverage digital channels using first and third-party consumer data to deliver more relevant messaging to patients, caregivers, physicians and other influencers.

In this exclusive presentation from PharmaForce, Liz Cermak, Chief Commercial Officer for Pozen, discusses the future of pharma marketing and non-personal promotion. Cermak examines how Pozen is dealing with seismic changes in the sales rep model and explains how they've adapted to the changing attitudes of prescribers by implementing 21st century sales procedures. Click on the image at left to download the presentation; share around the office or use it as the basis of your next meeting.

Making Marketing Move Further, Faster in a New Technology Era This white paper outlines the journey from traditional push marketing to informed, actionable marketing by examining current challenges, root causes, and the action needed to make the leap. As Life Sciences companies look to differentiate in an increasingly competitive market, a new technology landscape is emerging. Brand teams need more robust marketing technology to support evolving needs—technology that can enable execution of marketing campaigns to deliver optimal customer messaging via multiple communication channels. Life Sciences marketers can implement real relationship marketing by enabling a change of focus from data integration to that of taking action and optimizing, and the key is to leverage the new technology to flip the traditional model.  Click the image to the left to download the full whitepaper.