Beyond the Pill (past event)

January 27 - 29, 2015

Westin Princeton, Princeton, NJ

Contact Us: 1.888.482.6012

Main Conference Begins - January 28th, 2015

8:00 am - 9:00 am Breakfast & Registration Opens for Main Conference

9:00 am - 9:15 am Chair's Welcome and Identification of Audience Takeaways

9:15 am - 9:35 am The Current Political Climate and Impact of the Recent Power Change in Washington

In this keynote, Dan will draw on his experiences working at the legislative branch of Congress, the Centers for Medicare and Medicaid Services and various pharmaceutical companies to
discuss what changes industry and healthcare professionals could be in-store for after the power swing in Washington this past November.

With the growth of ACOs, CCOs, Patient-Centered Medical Homes, and Medical Neighborhoods changing the dynamic of how healthcare is delivered and supported by industry, this Keynote will provide listeners an inside look at how the current system may change.

Dan Todd

Former Senior Health Counsel, Principal
SENATE FINANCE COMMITTEE, TODD STRATEGY

With a transformation currently taking place in healthcare, new models of delivery have begun to unfold. Population Health Management occurs across the care continuum and can only be successful through equal collaboration from delivery systems, payers, and pharmaceutical companies.

This panel of industry leaders will discuss:
  • Where stakeholders can work together to drive forward population health initiatives
  • Changes needed that can better align efforts
  • How the new system will manage, and pay, for medication over years to come
Edmund Pezalla, National Medical Director and Chief Clinical Officer for Pharmacy Managemen at Aetna

Edmund Pezalla

National Medical Director and Chief Clinical Officer for Pharmacy Managemen
Aetna

Amanda Brummel

Director, Clinical Ambulatory Services
FAIRVIEW PHARMACY SERVICES

Michael Gold, Vice-President, Global Therapeutic Area, Cns at UCB

Michael Gold

Vice-President, Global Therapeutic Area, Cns
UCB

10:20 am - 10:50 am Morning Refreshment Break

10:50 am - 11:10 am How Janssen is Supporting Innovation in Healthcare Delivery by Moving Beyond Product-Focused Development and Toward Integrated Treatment Solutions

With the ACA changing the way healthcare is delivered in the US, and increased capability in fields such as genomics and network modeling, delivery of improved outcomes and meaningful benefit at the individual patient level are in reach. However, a change in philosophy is required for success, and a surrounding ecosystem support structure that can improve adherence, access and also provide the necessary tools and services to empower the patient will be just as imperative as the introduction of the drug itself.

This talk will discuss how Janssen is progressing on this journey towards providing, patients, caregivers and clinicians with a network of solutions that enhance overall outcomes associated with use of innovative new therapies.
Husseini Manji, Global Therapeutic Area Head, Neuroscience at Janssen

Husseini Manji

Global Therapeutic Area Head, Neuroscience
Janssen

11:10 am - 11:30 am Incorporating the Patient Perspective to Provide Meaningful Value to Payers and Healthcare Systems

This talk will focus on how increasingly, stakeholders across the care-continuum are realizing that the voice of the patient is the most valuable measurement that payers must consider when evaluating a medication.

With technology rapidly providing access to data never before available, this talk will explore:

  • How do those responsible for patient care best leverage technology to capture and measure patient data in a way that is meaningful to evaluating how a drug is working?
  • Strategies to successfully drive patient-centric data as provider and medication reimbursement becomes reliant upon the outcomes
Sachin Kamal-Bahl, Vp And Head, Global Health & Value Innovation Center at Pfizer

Sachin Kamal-Bahl

Vp And Head, Global Health & Value Innovation Center
Pfizer

11:30 am - 11:50 am CASE STUDY - IMS Health

Angeliki Cooney

Director, Thought Leadership, Strategic Planning
IMS Health

11:50 am - 12:15 pm A Payer/Industry Collaborative Relationship that Goes Beyond the Pill to Improve Healthcare and Reduce Costs

This session will examine how a partnership was formed between Boehringer-Ingelheim and Humana, and the progress to date from the collaboration.
Steve Chick, Market Vice President at Humana

Steve Chick

Market Vice President
Humana

Ruchin Kansal, Executive Director, Organized Customers Collaborations at Boehringer-Ingelheim

Ruchin Kansal

Executive Director, Organized Customers Collaborations
Boehringer-Ingelheim

12:15 pm - 1:30 pm Networking Luncheon

CASE STUDY

1:30 pm - 1:50 pm Highlighting a Disease Specific Integrated Care Beyond the Pill Platform
This session will spotlight the patient-centric engagement strategy developed around a specific treatment. With a focus on a model that delivers innovative and integrated solutions for people living with and impacted by a chronic disease, in the form of value and support.

Kenneth Bennett

Senior Director of Integrated Care and BGM of Diabetes PCU
Sanofi

PART 1

1:30 pm - 1:50 pm Medication Management as an Integral Component of a Successful ACO
Proper medication use improves patient outcomes and can drastically reduce disease related expenditures. As one of the most costly elements of the health spend, medication management can save health systems enormous costs. Because of this, systems have placed an increased emphasis on medication management best practices and are beginning to reap the benefits of these programs.

This symposium will provide pharmacy and ACO professionals with the following:
  • Pharmacy optimization goals that support ACO success
    such as health and financial outcomes.
  • Frameworks for implementing and achieving these goals
  • Coordination of the internal system surrounding medication usage

Amanda Brummel

Director, Clinical Ambulatory Services
FAIRVIEW PHARMACY SERVICES

CASE STUDY

1:50 pm - 2:10 pm Building a Specialized Engagement Program that Aligns with the Objectives of an Integrated Care System
This talk will examine how a specialized engagement program was built and how value is successfully delivered to the appropriate customers.

Susan Tappen

Senior Director, Managed Markets
Sunovion

Medication Management for ACOs and Integrated Health Systems

1:50 pm - 2:10 pm Part 1 Continued

Rolla Sweis

Director Of Pharmacy Services
ADVOCATE HEALTH

Transforming from Products to Service

2:10 pm - 2:30 pm How Does the Advent of ACOs Change the Face of Buy and Bill Products?
For certain medicines, payors rely on physicians to purchase the drug, manage the inventory, administer the drug, and submit claims for reimbursement for both the drug and professional services administered. However, this standard process has been impacted recently in specific therapeutic areas such as oncology by the ACO model and reimbursement pressure from payers.

This session will examine how the traditional buy and bill construct is impacted by accountable care. How manufacturer’s should adapt and who will end up being the new prescriber and decision maker and what specific setting (hospital or regional clinic)?
Kent Rogers, Former Vice President Of Managed Markets at Acorda Therapeutics

Kent Rogers

Former Vice President Of Managed Markets
Acorda Therapeutics

Medication Management for ACOs and Integrated Health Systems

2:10 pm - 2:30 pm Part 1 Continued

David Blazo

Corporate Director Of Pharmacy
FRANCISCAN ALLIANCE

Transforming from Products to Service

2:30 pm - 3:15 pm Innovation and Beyond the Pill Platforms: A Glimpse into the Future of Patient Engagement and Marketing
With the patient experience and treatment outcomes becoming the true evaluation of efficacy and success, how does industry re-adjust to measure and drive engagement toward these metrics?

This session will look into the future and propose how different business functions in pharma need to adjust.
Jordan Lateiner, Director, Partnerships, Health Economics and Outcomes Research at Forest Laboratories Inc

Jordan Lateiner

Director, Partnerships, Health Economics and Outcomes Research
Forest Laboratories Inc

Kevin Mayo, Market Access Lead, Hemophilia at Baxter BioScience

Kevin Mayo

Market Access Lead, Hemophilia
Baxter BioScience

PART TWO

2:30 pm - 3:15 pm Examples of Medication Management Best Practices within the ACO Setting

3:15 pm - 3:45 pm Afternoon Networking and Refreshment Break

3:45 pm - 4:30 pm Designing for Better Outcomes: Product Development Strategies that Incorporate the Payer, Provider and Patient Perspective

The implications of an increasingly cost-conscious healthcare system on science and R&D are simple: Medicines that provide an unmet need will be in high-demand, and those that provide incremental added value will have to have significant economic benefits over the current standard of care in order to gain reimbursement.

This panel will share perspectives from across the entire product development life-cycle from pre-clinical to post-approval in order to identify strategies that life-science companies can use to adapt their R&D efforts to meet these new demands for intelligent drug design.
Terry Barnhart, Head of Process Excellence at Sandoz

Terry Barnhart

Head of Process Excellence
Sandoz

Shailesh Chavan, Senior Director of Clinical Development at Biotest Pharmaceuticals Corporation

Shailesh Chavan

Senior Director of Clinical Development
Biotest Pharmaceuticals Corporation

Steve Labkoff, Former Head, Strategic Programs, Research & Development Information at AstraZeneca

Steve Labkoff

Former Head, Strategic Programs, Research & Development Information
AstraZeneca

4:30 pm - 4:50 pm Population Health and Downstream Pharmacy Providers

Small Group Chats:
*Join two groups for 30 minute intervals

1) Defining a Patient Centric Strategy
Sachin Kamal-Bahl, VP & Head, Global Health & Value Innovation Center, PFIZER

2) Creating a Specialized Engagement Program for Integrated Care Systems
Susan Tappen, Senior Director, Managed Markets, SUNOVION

3) Risk-Shared Contracting Best Practices
Donna Forbes-White, Senior Director, Contracts & Compliance, CHIESI US

4) Social Media to Drive Patient Engagement
Greg Cohen, Senior Manager, Social Media & Influence, UCB

5) Nuts and Bolts of Developing a Beyond the Pill Program
Ken Bennett, Senior Director - Integrated Care & BGM, Diabetes PCU, SANOFI

6) Case-Study Follow-Up
Angeliki Cooney, Director, Thought Leadership, Strategic Planning, IMS HEALTH

Susan Tappen

Senior Director, Managed Markets
Sunovion

Sachin Kamal-Bahl, Vp And Head, Global Health & Value Innovation Center at Pfizer

Sachin Kamal-Bahl

Vp And Head, Global Health & Value Innovation Center
Pfizer

Kenneth Bennett

Senior Director of Integrated Care and BGM of Diabetes PCU
Sanofi

Angeliki Cooney

Director, Thought Leadership, Strategic Planning
IMS Health

5:45 pm - 6:45 pm Day One Concludes